How editorial performance analysis is done

Brasil NewsCom is an online media consulting company with operations in São Paulo, Brazil, and in the Silicon Valley, U.S.A. The company provides data and tools for big online media companies to improve content quality.

The service includes systematic oversight of all digital content in order to comply with newsroom standards and policies. The company compares coverages among main competitors, dispenses analysis, and suggests methods for improvement. Assesses the accuracy and ethics of news reporting, identifies and examines errors or omissions, and communicates both positive and negative feedback to the newsroom.

Disseminates critiques to the newsroom stakeholders, including upper management as well as individual contributors. Addresses immediate issues in real-time as well as assesses patterns and overall performance for monthly feedback.

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